Challenge
￫ Engagement had stalled with templated graphics and static content
Approach
￫ Shifted strategy to video-first with skits and reels
￫ Built humour and storytelling into the venue’s brand voice
Results
￫ Highest video reached 40k views with 200+ reactions and strong community interaction
￫ Hundreds of comments and reactions, reviving the community presence.
￫ Direct recognition from SS&A’s CEO, Jared, who complimented the improved social media presence
What I Did
￫ Directed creative concepts, filmed and edited reels, and built a video-first strategy that reconnected the brand with its community
