Bill Tilley MLA is a dedicated and experienced Member of the Victorian Legislative Assembly, known for his strong advocacy and commitment to serving the community.
The challenge was to make a political figure more personable and approachable on TikTok, without losing credibility. The goal was to connect with a younger audience and build engagement through relatable, shareable content.
I worked on creating short-form videos that balanced personality with professionalism. I developed a mix of content styles - experimenting with Q&As, inspiration-led videos, and carefully selected trends.
Several videos achieved between , which was a significant leap for the account. The Q&A and inspiration content became the sweet spot that consistently resonated with his audience.
Final creative outputs were made in collaboration with the client, and some elements were adjusted to his preferences. While not every piece reflects my ideal creative direction, the results were strong and the client was very happy.
